Measurable Returns From High Performance Travel Content
Our professional travel content and link development services provide tangible, measurable returns in higher traffic, more leads and new business. Find out more about what we do here.
A Leading Luxury Tour Operator
Twelve months of high quality on and off-site content development and SEO helped this leading luxury tour operator to strengthen their position as an authority in experiential and premium travel services to several destinations, and increase their volume of traffic and quality leads.
Category: Luxury & experiential travel
Goals:
- To increase brand awareness as the leading authority in luxury & experiential travel to a number of destinations.
- To increase traffic and leads for targeted high value keywords, and decrease leads for other low value keywords.
Solutions:
- Advanced, ongoing keyword analyses to identify the highest value and most profitable search terms.
- 12 months of high quality on and off-site content development and link development on our proprietary travel network.
- Site conversion optimisation to increase the volume and quality of leads generated from web traffic.
- Guidance and support on using social media and professional content to expand online presence & brand awareness.
Results:
- 54.7% increase in search engine traffic over 12 months.
- Measurable increase in leads & sales generated from search traffic.
“Since switching to Hit Riddle, we have seen substantial increases in traffic (around a 50% increase in 2011 over 2010), improved rankings for targeted keywords on major search engines and we have gained valuable conversions as a result of this work. The Hit Riddle team provide attentive support with detailed monthly reports giving a transparent view of how our brand is being promoted. They also give relevant advice on the latest developments in search engine marketing with specific regards to how this affects our business and subsequent guidelines on how to develop our online marketing strategy.”
SRG, marketing & communications manager
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FlightStats.com
Find out how we provided 50,000 words of specialised travel content to the leading global flight & airport information service, and contributed to measurable increases in page views and site performance.
Category: Aviation & air travel
Goals:
- To index a significant number of new, high quality content pages, aimed at traveller information & guidance.
- To increase site “stickiness” i.e. higher average time on site & lower bounce rates.
- To increase total number of page views.
Solutions:
- Commissioned travel journalists with expertise in aviation & air travel to research & create 350 new pages on air travel, airport guides and other business & recreational travel information.
- Optimised content, titles and internal linking for search.
Results:
- 50,000 words / 350 new webpages online and indexed by the search engines.
- Measurable increase in average time on site and numbers of pages visited per session.
- Measurable increase in page views.
“We sourced 50,000 words of travel content from the Travel Content Network, which helped enhance and search engine optimize hundreds of pages on FlightStats.com. Commissioning the content was fast and simple, assignments were delivered on time and the material was thoroughly researched and professionally written. Since publication the content has contributed to substantial increases in page views and average time on site.”
Keith Gerr, marketing director, FlightStats.com
An Online Travel Agency
Using our unique quality-driven approaches to content and link development we helped a medium-sized tour agency secure top rankings for a number of competitive keywords, causing a dramatic increase in traffic and leads.
Category: Mid-range tour agency
Goals:
- To increase rankings for a wide range of highly competitive keywords.
- To increase traffic and leads generated by search engines.
Solutions:
- Advanced site analysis & optimisation to dramatically improve usability and search engine friendliness.
- 6 months of high quality on and off-site content development and link development on our proprietary travel network.
Results:
- 325% increase in search engine traffic over 6 months.
- Measurable increase in leads & sales generated from search traffic.
Flightandroom.com
How we used professional travel journalism to increase the frequency of blog comments and social media interactions and therefore overall site performance for a hotel and flight website operating in a highly competitive search vertical.
Category: Flight and hotel booking
Goals:
- To increase blog page views & user interaction.
- To increase number of indexed pages and improve site performance.
Solutions:
- Commissioned a number of destination experts to create blog articles for locations across the US and internationally, including on-the-ground travel advice, insights and other valuable information.
- Optimised content, titles and internal linking for search.
Results:
- 12,000 words / 41 new webpages online and indexed by the search engines.
- Increase in blog retention & repeat visits, and increases in blog commenting & social media shares.
- Measurable increase in page views.
“High quality, professionally-written and well optimised content is at the centre of our web marketing strategy. We regularly commission travel guides from the Travel Content Network and we find it to be perfectly researched, excellently written and ideal for improving the performance of our website in terms of higher page views, lower bounce rates and increased overall traffic and leads.”
Velin Penev, marketing director, Flightandroom.com